فاعلية العلاقات العامة في تطوير أداء المنظمات الدعوية الإسلامية : (دراسة وصفية تحليله بالتطبيق على منظمة الدعوة الإسلامية)‎ "في الفترة من يناير 2015 م-يناير 2016 م"

Abstract EN

This study dealt with the effectiveness of public relations in the development of the performance of Islamic advocacy organizations (a descriptive and analytical study applied to the Islamic Adwa Organization) between 2015 and 2016 in order to know the role that public relations can play in Islamic advocacy organizations.

Analytical descriptive and data collection tools such as questionnaire, observation and interview, as well as sources and references related to the subject of the research.

The study included four chapters and a number of megahits.

The first chapter includes the methodological framework, the second chapter; the study revealed that public relations play an important and fundamental role in the activity of Islamic advocacy organizations.

The study showed that the methods of practicing public relations in the Islamic Adwa Organization need to be strengthened and developed in the field of training of working cadres.

In the field of public relations, and the use of modern technical means.

The study showed that one of the factors affecting the performance of public relations lies in the weakness of employing modern means, with the absence of scientific methodology.