دور الوكالات الإعلانية كنموذج مقاولاتي في إبراز الإمكانيات السياحية في الجزائر

Abstract EN

The countries seek to highlight their potentials and tourism components, because of the tourist market in the world offierce competition, in order to attract tourists from inside and outside the country, as well as entry' and exit of hard currency.

Algeria is also one of the countries that seek to improve its international and national position in the Held of tourism and to highlight the tourism potential ofthis country through the transfer oftourist information and advertising agencies to the internal and external world.

Thus, This will be an effective factor to promote and activate the tourism sector.

In this article we will try to highlight the role of advertising agencies as a model of entrepreneurship in highlighting the tourism potential in Algeria.