وسائل الإعلام الاجتماعية و أثره في استراتيجية التسويق الفندقي من خلال الخدمة الاستباقية (لعينة من الفنادق السياحية في بغداد)‎

Abstract EN

The objective of the current research is to measure social media and its impact on hotel marketing strategy.

The research attempts to provide a theoretical framework for some of the research and research framework presented by the authors and researchers.

The questionnaire was used as a tool to gather information from the 75 individuals in the five research hotels in Baghdad.

The research adopted the measure prepared by Han et al.

(2006) to test marketing strategy, which has three dimensions (vision, message, goal).

While social media was measured as a dependent variable based on the Erez & Somech scale (1996).

Numerous statistical methods and structural modeling were used to test the results using several programs (SPSS, V17, AMS, LEZELAR) .

The research came to a number of conclusions based on the results of the results of the research sample, which was based on a set of recommendations that can be guided by the hotels in their work, which enables them to provide hotel service in Iraq in general, and hotels in particular.