تحقيق الميزة التنافسية في ظل استراتيجية إدارة الموارد البشرية

Abstract EN

Organizations working on different activities, to achieve certain goals, and the peak of these goals is to achieve a competitive advantage on the rest of the organizations working in the same activity, and this will not come only two dimensions essential, namely the perceived value of the client, which is not expressed only in the product price or service , but also in customer get on top of the other competing organizations, the value of this as well as the extent of their conviction to the product or service, as well as after-sales services, while the second dimension of excellence is the one who earns the organization recognizable in the presentation of the good or service that can not be replicated or mnavsthemn party another organization.

to achieve the competitive advantage of the organization, human resources management plays an active and vital role in making the human element in itself a competitive advantage, as the human side of the organization, which is the engine of substantially all material and financial elements contribute to increasing the productivity and profit, for this human resources management seeks to follow the strategy of the court during the recruitment, training and development of human resources and coordinate their efforts and policy to do so and objectives, in order to take advantage of the wealth of the highest possible efficiency.