دراسة تحليلية لأبعاد المزايا التنافسية في المؤسسات الجزائرية : دراسة ميدانية بالشركة الإفريقية للزجاج بولاية جيجل

Abstract EN

This paper aim to shed light on the extent of the ownership of the Algerian company, case of the African Company of Glasses, to four dimension of competitive advantages, (cost reduction, products Quality, Speed of response and innovation).

Therefore, a questionnaire was distributed to 36 frames of the company.

The results of the study show that the company focuses on providing products at low prices and high quality to achieve the competitive advantage.

As well as achieving speed in responding to customer needs.

Based on the obtained results, the study recommends the need to reinforce the competitive advantages owned by the company.

It also recommends to give more attention to creativity that represents the core of the company in the current business environments based on Knowledge and Intellectual Capital.