ومضات في فلسفة اللغة التسويقية : قراءة تنظيرية تداولية

Abstract EN

The marketing ianguage has rerentiy imposed itseif marketing ianguage; So that it became such a puhiir food romes to their people's mouth.

Hence, marketing language does not address the linguistic and linguistic issues in the language message, but is the prartirai ianguage for desrrihing the farts, and events.

Add to this, the marketing ianguage shouid borne in mind that the ianguage of marketing highiights the positive aspert of it is a promotionai fieid.

The important things in this researrh is expioring the frame of this ianguage, as weii as reading the psyrhoiogy of the ronsumer to prove the hest rommuniration environment hetween the seiier and the ronsumer, esperiaiiy in the promotionai aspert.

In this paper, we wiii try to theorize the frame of marketing ianguage and expiain his area in the iinguistir.

We wiii deai this study through the pragmatir approarh, herause it is a modern approarh and interested in the rontext of the use of speerh, this is a forai of marketing ianguage esperiaiiy in promotion and brand ianguage.

Hope, this paper is a benefit in marketing fieid and modern iinguistir.