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دور عناصر المزيج الترويجي في تعزيز الميزة التنافسية : الشركة العامة لصناعة الأدوية و المستلزمات الطبية في سامراء : دراسة حالة
Other Title(s)
The role of promotional mix elements in enhancing competitive advantage : general company for the manufacture of pharmaceuticals and medical supplies in Samarra case study
Author
Source
المجلة العراقية لبحوث السوق و حماية المستهلك
Issue
Vol. 11, Issue 1 (s) (30 Jun. 2019), pp.48-64, 17 p.
Publisher
University of Bagdad Market Research and Consumer Protection Center
Publication Date
2019-06-30
Country of Publication
Iraq
No. of Pages
17
Main Subjects
Topics
Abstract EN
The research is based on a statement of the effect and nature of the relationship of elements of promotional mix represented by (advertising, personal selling, sales promotion, public relations and direct marketing) as the independent variable in the dependent variable represented in the competitive advantage in the General Company for the manufacture of medicines and medical supplies Samarra.
Analytical descriptive in the theoretical side, through the use of a number of literature from scientific sources (books, research and studies published in Arab and foreign magazines) was also relied on the methodology of the case study in the practical side, Data collection using the questionnaire tool, which was designed using the triangular Likert scale, consists of (40) questions, which were answered by a number of advanced cadres in the management of the company consisting of (60) individuals as a deliberate sample (intentional) Requires a high level of understanding and comprehension in dealing with the paragraphs of the questionnaire, the statistical program (Spss - 24) was used to reach the answer to the questions and hypotheses presented.
The study concluded with a number of conclusions and recommendations that concern the promotion of positive trends and the need for them to receive sufficient support and protection of their products And build strong relationships with doctors, pharmacists and patients, because they are the basis for the decision making process and the preference for a product without another product.
American Psychological Association (APA)
قحطان توفيق فهد. 2019. دور عناصر المزيج الترويجي في تعزيز الميزة التنافسية : الشركة العامة لصناعة الأدوية و المستلزمات الطبية في سامراء : دراسة حالة. المجلة العراقية لبحوث السوق و حماية المستهلك،مج. 11، ع. 1 (s)، ص ص. 48-64.
https://search.emarefa.net/detail/BIM-894806
Modern Language Association (MLA)
قحطان توفيق فهد. دور عناصر المزيج الترويجي في تعزيز الميزة التنافسية : الشركة العامة لصناعة الأدوية و المستلزمات الطبية في سامراء : دراسة حالة. المجلة العراقية لبحوث السوق و حماية المستهلك مج. 11، ع. 1 (عدد خاص) (2019)، ص ص. 48-64.
https://search.emarefa.net/detail/BIM-894806
American Medical Association (AMA)
قحطان توفيق فهد. دور عناصر المزيج الترويجي في تعزيز الميزة التنافسية : الشركة العامة لصناعة الأدوية و المستلزمات الطبية في سامراء : دراسة حالة. المجلة العراقية لبحوث السوق و حماية المستهلك. 2019. مج. 11، ع. 1 (s)، ص ص. 48-64.
https://search.emarefa.net/detail/BIM-894806
Data Type
Journal Articles
Language
Arabic
Notes
يضمن ملاحق : ص. 62-64
Record ID
BIM-894806