تبني مرتكزات القيادة الاستباقية وفق نظرية السلوك المخطط للعاملين : دراسة تطبيقية لعينة من مدراء اقسام شركة آسياسيل لخدمات الاتصالات النقالة

Abstract EN

Business organizations face a complex, changing and interconnected competitive environment created by global circumstances and escalating international attitudes and change in particular in the telecommunications industry and the transfer of information and perhaps a proactive concept "in the context of organizational behavior where it refers to the ability to avoid or eliminate undesirable future events or exploit future opportunities from Through the implementation of direct decision-making techniques and forecasting for the future The proactive behavior process gives new information that enables decision-making and humanitarian support before the expected critical event in the competition market Therefore, this research seeks to know the nature of the relationship between the principles of proactive leadership as an independent variable researcher and the characteristics of the theory of planned behavior as a main variable of the researcher.

The research is carried out in the field of Asiacell Mobile Services in Iraq through a descriptive survey questionnaire prepared for administrators (SPSS) and (LISREL) in order to reach the results of the research and achieve its objectives The research has reached a set of conclusions, the most prominent of which is that the characteristics of the theory of planned behavior is concerned with achieving the goal of excellence in its competitive environment by possessing the principles of proactive leadership.

The research sets out a set of scientific recommendations, most notably that the company has information cadres on its permanent staff that can implement an integrated program of proactive leadership Enabling it to become a planner of its behavior to its industry and its surrounding environment