استراتيجية التفكير الإبداعي و دورها في تطوير أداء العاملين في المؤسسات الطبية في محافظة نابلس

Abstract EN

The aim of this research was to identify the strategy of creative thinking and its impact on the development of the performance of workers in medical institutions in Nablus governorate.

It also aimed at identifying the effect of each variable (gender, qualification, occupation, number of years of experience) on the creative thinking and its role on the development of worker performance in these institutions.

To achieve the objective of the research, the descriptive approach was adopted, and a questionnaire was developed and verified.

It was distributed to the community of workers in the Palestinian medical institutions in Nablus, which numbered 425 employees (16 %).

After the collection of questionnaires, data were analyzed and processed statistically using the Statistical Package for Social Sciences (SPSS) software.

Several results were found including that there is a role for creative thinking in developing the performance of employees in medical institutions in Nablus governorate depending on the field of employee competencies.

This is explained by the fact that the employees have the professional skill and technical knowledge required to perform the work, as the creative thinking provides the staff with the technical skill and the ability to work, which improve the employees’ dedication when performing their duties.

Also, there were no statistically significant differences at the level of significance (α ≤ 0.05) in the arithmetic averages of the role of creative thinking in the development of the performance of workers in medical institutions in Nablus Governorate according to the variables (gender, academic qualification, occupation, number of years of experience).

Accordingly, the research recommended that there is a need for Palestinian medical institutions to develop the creative thinking skills of their employees in order to reach high levels that enable them to develop their performance as well as to face administrative and organizational problems, and to develop a clear strategy in health institutions based on accurate criteria to detect the talented, and to train them to provide qualified human resources capable of investing their creative energies in the development of job performance.