Marketing deception in mobile services : Study of a sample of mobile phone market operators in Ain El-Defla (Algeria)
Joint Authors
Bakkushi, Karimah
Sharafawi, Muhammad
Qurashi, Halimah Sadiyah
Source
Issue
Vol. 18, Issue 1 (31 Dec. 2018), pp.631-643, 13 p.
Publisher
Kasdi Merbah University Faculty of Economics Commercial Sciences and Management Sciences
Publication Date
2018-12-31
Country of Publication
Algeria
No. of Pages
13
Main Subjects
Marketing
Media and Communication
Topics
Abstract EN
Based on the importance of studying the phenomenon of marketing deception in the mobile services sector in Algeria, which is growing significantly.
Moreover, with the intensification of competition, in order to maximize profits and enhance presence some companies adopt unethical methods to influence consumer behavior.
The aim of this paper is to determine the extent of the phenomenon in this sector, a questionnaire of 34 questions was designed to analyze the trend of the respondents' opinions, as well as the analysis of the correlation between the marketing deception and the marketing mix with its various elements.
The study concludes that marketing deception in this sector is practiced through the elements of the marketing mix at different degrees, which can be reduced by increasing consumer awareness by activating the role of consumer protection associations and the control of the authorities.
American Psychological Association (APA)
Bakkushi, Karimah& Sharafawi, Muhammad& Qurashi, Halimah Sadiyah. 2018. Marketing deception in mobile services : Study of a sample of mobile phone market operators in Ain El-Defla (Algeria). Revue du Chercheur،Vol. 18, no. 1, pp.631-643.
https://search.emarefa.net/detail/BIM-897574
Modern Language Association (MLA)
Bakkushi, Karimah…[et al.]. Marketing deception in mobile services : Study of a sample of mobile phone market operators in Ain El-Defla (Algeria). Revue du Chercheur Vol. 18, no. 1 (2018), pp.631-643.
https://search.emarefa.net/detail/BIM-897574
American Medical Association (AMA)
Bakkushi, Karimah& Sharafawi, Muhammad& Qurashi, Halimah Sadiyah. Marketing deception in mobile services : Study of a sample of mobile phone market operators in Ain El-Defla (Algeria). Revue du Chercheur. 2018. Vol. 18, no. 1, pp.631-643.
https://search.emarefa.net/detail/BIM-897574
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 641-643
Record ID
BIM-897574