The effect of cultural factors and peers’ reference on online buying behavior
Joint Authors
Ardughan, Ahmad
Ziyadah, Muhammad
Source
Journal of Economics, Administrative and legal Sciences
Issue
Vol. 2, Issue 3 (31 Mar. 2018), pp.90-104, 15 p.
Publisher
Publication Date
2018-03-31
Country of Publication
Palestine (Gaza Strip)
No. of Pages
15
Main Subjects
Educational Sciences
Psychology
Topics
Abstract EN
Cultural factors and peers‗ references are considered as a part of the buyer decision models in traditional as well as online shopping.
This study aimed to determine the impact of cultural factors (Cultural values, religious orientation, peer‗s reference, openness to technological innovation, communication forms, patterns and expectations) on online buying behavior in Jordan from the perspective's postgraduate students at Yarmouk University.
The study is based on the descriptive analytical approach through the questionnaire which was distributed to a sample consisting of (412) students were selected in a way of simple random sample from the university faculties.
The results of the study showed that there was a statistically significant positive effect of (cultural values, openness to technological innovation and communication forms, patterns and expectations) on internet buying, and there was a statistically significant negative impact of peers‗ reference on the adoption of internet buying, while there was no statistically significant impact of religious orientation on the adoption of internet buying behavior
American Psychological Association (APA)
Ardughan, Ahmad& Ziyadah, Muhammad. 2018. The effect of cultural factors and peers’ reference on online buying behavior. Journal of Economics, Administrative and legal Sciences،Vol. 2, no. 3, pp.90-104.
https://search.emarefa.net/detail/BIM-898505
Modern Language Association (MLA)
Ardughan, Ahmad& Ziyadah, Muhammad. The effect of cultural factors and peers’ reference on online buying behavior. Journal of Economics, Administrative and legal Sciences Vol. 2, no. 3 (Mar. 2018), pp.90-104.
https://search.emarefa.net/detail/BIM-898505
American Medical Association (AMA)
Ardughan, Ahmad& Ziyadah, Muhammad. The effect of cultural factors and peers’ reference on online buying behavior. Journal of Economics, Administrative and legal Sciences. 2018. Vol. 2, no. 3, pp.90-104.
https://search.emarefa.net/detail/BIM-898505
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 102-104
Record ID
BIM-898505