"صفقة القرن" من منظور الإعلام و هندسة الجمهور : تحليل نقدي للخطاب الرسمي الأمريكي

Abstract EN

This research aims at providing the know-how, methods, and techniques that are used in the official American media discourse in a bid to propagating what is known as 'Deal of the Century.' The American media discourse also aims at, deliberately and implicitly, normalize the media-wide usage of the term across the globe.

Additionally, the research defines the American narrative, public image, and the terms used in describing the issue through which the American administration endeavors to standardizing the main conflicting parties, the main components defining the term: 'Deal of the Century' according to the American vision.

In addition to studying the contexts within which the term has been used and its dimensions, the researcher emphasize the importance of realizing the hazards of media-wide usage of the term and its implicit reflections on the receiving populace.