أثر القدرات الاستيعابية على الأداء الإبداعي للمنتج : دراسة تطبيقية في مؤسسة كوندور الكترونيكس

Abstract EN

The current study examines the relationship between the absorptive capacity in their dimensions -Potential Absorptive Capacity (acquisition and Assimilation capacity), and Realised absorptive capacities (transformation and exploitation capacities)- on product innovation performance of the Condor Electronics Foundation.

To this end, a questionnaire containing 11 items was distributed to a sample of 70 executive In the campany under study, 62 of them were retrieved for statistical analysis, with a recovery rate of 88.57%.

After analyzing the data using the statistical program SPSS V 21, the researcher came to confirm the validity of the hypotheses adopted, and formulated a set of recommendations to support the results of the study