أهمية خدمات ما بعد البيع في كسب رضا الزبون

Abstract EN

Through this article, we will seek to highlight the role and importance of after-sales service in contributing to the decisionmaking process in purchasing, customers’ satisfaction,and building a long-term relationship with customers.

The paper also presents the analysis of the results of a field study that was carried out in one of the Algerian private industrial institutions, electronic to Bordj Bou Arreridj.