أثر تطبيق أخلاقيات التسويق على أداء المنظمة الاستراتيجية

Abstract EN

The most important results of this research the following: 1) The application of marketing ethics leads to the success of the strategy the organization's performance 2) The application of marketing ethics leads to increase the Organization's ability to identify their goals and strengths and weaknesses, opportunities and threats 3) The application of marketing ethics leads to increase the capacity of the organization to achieve its strategic goals 4) There is a direct correlation between the application of the ethics of marketing and quality performance strategy of the organization Recommendations: 1) Every corporate commitment to social responsibility and moral conduct and in light of social responsibility, all the manager for setting the rules of law and the development of Related and ethical rules that will help them to deal with the many ethical questions, many social organizations Industries proposed a set of ethical standards fit most Organizations.

2) Many of the products and services have been developed and must take into account ethical considerations with the provision of information to the consumer to take advantage of direct marketing progress as a result of technology that Made Men marketing efficiency to maximize the alternatives in front of the consumer and display catalogs, in the sale of goods and services more efficiently