البيانات الضخمة و أثرها في تحقيق رؤية المملكة العربية السعودية 2030 : دراسة تطبيقية

Abstract EN

2030.

This paper focuses on understand the effect of the Big Data services (BDS) on the adoption intention of BDS in planning of the KSA vision 2030, and also to identify the intermediate variables through the structural model using the SMARTPSLS v3 program on a sample of 93 of the planners of Vision 2030.

The empirical investigation reveals that the planners of Vision 2030 intention to adopt BDS positively affected by the quality, perceived and benefits but perceived costs of BDS negatively affected, also absorptive capacity does not affect the adoption intention of BDS.