أثر القيم الإسلامية على سلوك المستهلك

Abstract EN

This work study some aspects of the behavior of the Muslim consumer, through the exposition of a number of key concepts such as the Islamic values system, licit (halal), and illicit (haram) as well as factors influencing the behavior of the consumer of Muslim faith.

we have also developed a questionnaire, distributed by google drive, which has allowed us, after receiving and analysing the results, to arrive at a number of results, including: the considerable impact of religious values on products, both among Muslims and individuals of other religions or even without confession, and who seem unconsciously influenced by these values anchored in society.