حوافز التسويق الفندقي : دراسة فقهية

Abstract EN

This study addresses hotel marketing incentives through a jurisprudential fiqh study highlighting hotel promotional strategies and Sharia rules regulating such activity, in addition to dealing with types of hotel offers and the related provisions.

The authors adopted the comparative descriptive approach and found out that in essence a hotel may publicly promote its services, which is permissible if the means and content of the promotional material are permissible and if they conform to reality and avoid exaggeration or harm to others.

Altogether, hotel promotional campaign elements are dealt with as a stipulated condition in a contract.

The authors argue that hotel managers may discount rates of rooms and services to customers directly or on a specific condition; however discount coupons are offered in two types: free offers which are permissible and paid offers which are, most likely, impermissible.