أثر الالتزام بالبعد البيئي للمسؤولية الاجتماعية على تبني فلسفة التسويق الأخضر : دراسة حالة المؤسسة الاقتصادية لتوزيع و تسويق المنتجات البترولية-نفطال

Abstract EN

This paper aims to study the impact of commitment to the environmental dimension of social responsibility to the adoption of the philosophy of green marketing, business organizations evaluation depends on social performance and its readiness to protect environment, this appears in an effective environment management, which is in harmony with green marketing that based on green products, which are protecting environment over their whole life cycle.

The study, we conducted in NAFTAL, found that environmental dimension has a decisive role in the company’s activities by setting up the environmental department, which deal with planning and executing the environment policy through the inclusion of green products, their activities confirm the company’s awareness about it social responsibility.

In addition, there is a positive correlation between her commitment to the environmental dimension of social responsibility and her adoption of green marketing.