Ethic advertising at the Algerian alternative medicine company : the case from the standpoint of customers
Other Title(s)
الإعلان الأخلاقي في مؤسسات الطب البديل الجزائرية : دراسة حالة من وجهة نظر الزبائن
Joint Authors
Dilmi, Mustafa
Kurbali, Baghdad
Source
Revue Stratégie et Développement
Issue
Vol. 9, Issue 3 (31 Jul. 2019), pp.123-142, 20 p.
Publisher
Publication Date
2019-07-31
Country of Publication
Algeria
No. of Pages
20
Main Subjects
Topics
Abstract EN
This study aims at identifying the actual practices of Ethic Advertising at the Algerian Alternative medicine Company.
The researchers used the random sample where 300 questionnaires were distributed in the Mascara, but (225) questionnaires were recovered and only (221) questionnaires were suitable for statistical analysis with a rate of (73.66%).
The researcher also utilized the Statistical Package for SPSS program for data entry and analysis of the questionnaire.
The study concluded that the evaluate customer trends of the actual practices of Ethic Advertising at the Algeria Alternative medicine Company rise of the Mid leve
American Psychological Association (APA)
Dilmi, Mustafa& Kurbali, Baghdad. 2019. Ethic advertising at the Algerian alternative medicine company : the case from the standpoint of customers. Revue Stratégie et Développement،Vol. 9, no. 3, pp.123-142.
https://search.emarefa.net/detail/BIM-904331
Modern Language Association (MLA)
Dilmi, Mustafa& Kurbali, Baghdad. Ethic advertising at the Algerian alternative medicine company : the case from the standpoint of customers. Revue Stratégie et Développement Vol. 9, no. 3 (2019), pp.123-142.
https://search.emarefa.net/detail/BIM-904331
American Medical Association (AMA)
Dilmi, Mustafa& Kurbali, Baghdad. Ethic advertising at the Algerian alternative medicine company : the case from the standpoint of customers. Revue Stratégie et Développement. 2019. Vol. 9, no. 3, pp.123-142.
https://search.emarefa.net/detail/BIM-904331
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 142
Record ID
BIM-904331
