L’importance de la force de vente comme moyen de promotion marketing des produits touristiques en Algérie

Abstract FRE

The sales force is considered as an important component of an effective tourism communication strategy, it is responsible for creating and maintaining a good relationship with the tourist.

Through this paper, we identified the importance of the sales force as a vital tool of Algerian tourism products promotion, as well as its impact on the perception of Algeria as a tourist destination