أثر التسويق الابتكاري في الرفع من إيرادات المؤسسات الخدماتية : دراسة حالة متعامل الهاتف النقال موبيليس

Abstract EN

The innovation is the most important.

In these changes, The service organizationis allowed to achieve a continuous competitive advantage that enables it to face the challenges of environmental conditions.

Hence the concept of innovative marketing, which has become the focus of many academics and marketing practitioners because of its Has had a positive impact on the Organization's success in marketing and its overall success.

In the current circumstances, financial returns have become the focus of organizations and the focus of any activity.

They seek to create ideas and specifications that turn them into standards and standards according to which their products are produced, so they are racing to satisfy their customers in various ways and means to obtain the desired returns.