أثر العلاقات العامة على السلوك الشرائي للمستهلك النهائي : دراسة حالة شركة أوراسكوم لاتصالات الجزائر "جازي" وكالة بشار

Abstract EN

Based public relations to build and strengthen good relations between the organization and itsconstituencies , throughitsseeking to publicize the organization, itsactivities and products, and isalsoconsidered one of the most important factorsaffecting consumer behaviorthrough to the final impact greatly on the composition of cognitive and emotional impact to the consumer, and the image of the organizationthatcontribute to the formation of the impact of behavior.