استراتيجية التميز كسلوك استراتيجي و دورها في تحسين أداء المؤسسة الصناعية

Abstract EN

In order to create an important position for an organization makes is capable to face the competition in the sort-long term.

So, It‘s necessary to adopt a competitive strategy to achieve good performance.

Michael Porter suggested three strategies one of them is The Differentiation Strategy, it is considered a successful tool.

So that it‘s possible to be applied inside the sector where the customer is characterized by several options, Finally, we will try -in this study- to show the job the The Differentiation Strategy plays, and it‘s collaboration of every it‘s type in developing the organization, and it‘s effectiveness to keep it and helps for continuation.