نحو استراتيجية جديدة للتسويق السياحي في المقصد السياحي المصري

Abstract EN

This study aimed to identify the conceptual issues concerning tourism marketing.

So that, the study is very important because it illustrated the impact of the tourism marketing strategy and its role in market tourism in Egypt.

This study depended on questionnaire, so the researcher designed questionnaire and distributed their on academics in faculties of tourism and hotels, experts on ministry of tourism and Egyptian authority of tourism promotions.

The results revealed that respondents showed that tourism marketing strategies in fit with the current situation of Egypt, as well as agreeing on effective tourism marketing techniques which include studying tourism markets and determine their needs, the development of the tourism product, marketing mix, and use of the internet and networking sites in tourism marketing.