Impact of product innovation on brand equity : an empirical study on the condor electronics company in Algeria
Other Title(s)
الابتكار في المنتج و أثره على قيمة العلامة : دراسة ميدانية على مؤسسة كوندور للإلكترونيات في الجزائر
Joint Authors
Bu Zayyan, Hassan
Masadawi, Yusuf
Source
Revue D'economie et de Développement Humain
Issue
Vol. 9, Issue 2 (30 Jun. 2018), pp.427-438, 12 p.
Publisher
Blida 2 university-Lounici Ali Economic and Human Development Laboratory Algeria's
Publication Date
2018-06-30
Country of Publication
Algeria
No. of Pages
12
Main Subjects
Topics
Abstract EN
This study aimed to examine the impact of product innovation on condor brand equity.
Regression analysis was conducted to test the relationship between product innovation and brand equity.
Results indicated that product innovation has significant positive impact on brand equity.
American Psychological Association (APA)
Bu Zayyan, Hassan& Masadawi, Yusuf. 2018. Impact of product innovation on brand equity : an empirical study on the condor electronics company in Algeria. Revue D'economie et de Développement Humain،Vol. 9, no. 2, pp.427-438.
https://search.emarefa.net/detail/BIM-907404
Modern Language Association (MLA)
Bu Zayyan, Hassan& Masadawi, Yusuf. Impact of product innovation on brand equity : an empirical study on the condor electronics company in Algeria. Revue D'economie et de Développement Humain Vol. 9, no. 2 (2018), pp.427-438.
https://search.emarefa.net/detail/BIM-907404
American Medical Association (AMA)
Bu Zayyan, Hassan& Masadawi, Yusuf. Impact of product innovation on brand equity : an empirical study on the condor electronics company in Algeria. Revue D'economie et de Développement Humain. 2018. Vol. 9, no. 2, pp.427-438.
https://search.emarefa.net/detail/BIM-907404
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-907404
