أثر استعمال شيكات التواصل الاجتماعي في القرار الشرائي من وجهة نظر طلبة جامعة مؤتة

Abstract EN

The aim of the study is to identify the impact of social media networks on the purchasing decision for the students of Mutah University.

In order to achieve the objective of the study, a questionnaire was developed according to the latest studies conducted in the relevant subject to collect the necessary data.

The population of the study consisted of students from Mutah University and the sample was randomly selected from the university students consisting of (248) questionnaires representing the students at Mutah University.

The study employed the descriptive analytical approach as well as statistical methods appropriate for testing the hypotheses to study.

The study reached a number of results, the most important of which is the existence of an impact of the Social Media Networks in all its dimensions (availability of information, presentation of products for inspection, speed, cost and ease of communication) in purchasing decision.

The study recommends that stores’ officials and staffs need to be aware of the benefits of the Social Media networks as this enhances the interaction between the consumer and stores’ page which would support the purchasing decisions.