قياس اتجاهات القيادة نحو تطبيق نموذج مقترح لإدارة الابتكار في مجمع حسناوي للبناء : دراسة تطبيقية على عينة من المدراء التنفيذيين

Abstract EN

The aim of this study is to measure the tendency for the application of the Value Innovation Development (VID) Model by the leadership of the Hasnawi Construction Complex.

The application of the VID model should help the leadership achieve growth and direct its management of innovation.

A questionnaire consisting of (38) questions was designed to include all the dimensions of the proposed model addressed to a representative sample of the (29) Executive Directors of the complex.

In order to present and analyze the data obtained from the research sample, the statistical program (SPSS, V, 18) was used for the purpose of extracting arithmetic averages that determine the direction of the responses and their effect on the search variables that were embodied in the questionnaire.

The standard deviation was also calculated to measure the dispersion in the responses from the arithmetic mean.

The coefficient of variation was also one of the methods used to determine the degree of consistency in the responses of the sample items.

The results of the study showed that there is a positive tendency in the sample of the research towards the dimensions of the Value Innovation Development Model.

And that the leadership of Hasnawi Building Complex depends in its management of innovation on all dimensions but with varying degrees of importance.

Therefore it is automatically moving towards adopting the proposed innovation management model.