العلاقات العامة في دولة قطر : خصائص الممارسين و واقع المهنة

Abstract EN

This study examines the socio-demographic characteristics, professional attitudes, ethical values, working conditions and job satisfaction of public relations practitioners in the State of Qatar.

This young country is developing very rapidly in various fields, which has reflected positively on the public relations profession that has spread at a very fast paste.

This study adopted the survey method.

A questionnaire was used containing 80 questions distributed to public relations practitioners in public and private institutions in Qatar.

The results of the study showed that two thirds of the public relations practitioners in Qatar are males and 84.5% are Qatari.

More than half of the respondents are married and have a bachelor's degree, 33.14% are in public relations, 23.20% are in business administration, and 13.25% - Press, radio and television.

The average age of public relations practitioner in Qatar is 28.20 years and the average working experience is 6.86 years.

For professional values, more than three-quarters of respondents expressed the great importance of some elements to judge a job, such as "the opportunity to learn new skills and acquire knowledge", "the full use of your abilities and skills", "the development of your professional skills", "The opportunity for promotion", "progress and advancement in the institution in which you work," "job stability." On the impact of public relations in public opinion, the results of the study indicate that practitioners believe that their profession has an effective role in forming public opinion about the organization.

Three quarters of the respondents stressed that "public relations have a great influence on the formation of a positive image of the organization” great influence on the organization’s publics ".

Results of the study were also positive concerning the opinion of public relations practitioners towards their relations with the public.

Regarding the professional attitudes of public relations practitioners, the results of the study indicated that most respondents are well aware of the tasks, functions and responsibilities assigned to them Regarding the concept of public relations, the results of the study showed that most of the respondents did not mention the strategic functions of public relations such as studies, research, and advice to senior management.

On the other hand, more than half of the respondents said that the concept of public relations has changed "somewhat" and "to a great extent".

This is a positive indicator, as the public relations profession is heavily influenced by communication technology, social networks and digital media.