أهمية الاتصال البصري في تحسين صورة المؤسسة

Abstract EN

In our study, we tried to explore the use of visual communication and its support in the Algerian institution and especially when its product becomes a job.

Thus, the latter will be based on giving the best in order to support its image to keep its customs.

The study was conducted at “Algerian Airways” since it is the famous national institution in the domain of travelling, in addition it uses a Logo in all its sites and products, and since it is the first founder of visual communication .We concentrated on the Logo because it plays a major role in the system of visual definition.