إدارة الجودة الاستراتيجية في المؤسسات الخدمية

Abstract EN

Nowadays, The subject of the total quality management becomes one of the most important topics in the business world,which is interesting more and more the researchers, this growing interest to the total quality management Have reflected last years through the development of many associated concepts, which have been re-defined.

With a Strategic vision,it enables the organizations to overcome the challenges in a very competitive environment by working to achieve the customer satisfaction and realize his needs by providing the service with specific values and standards, that makes the customer feeling some of privacy in obtaining the service.