تجاور الأضداد في عصر الحداثة الفائقة : رؤية جيل ليبوفيتسكي

Abstract EN

The philosopher and sociologist Gilles Lipovetsky usually tends to criticise modern western civilization which is considered as profound criticism since he himself is a part and a member of the culture.

His critical view reveals a set of paradoxes carried within what he called Hypermodernity.

This civilization had witnessed changes in all fields and on all measures after moving from classical severe capitalism to the hedonistic consumer capitalism.

According to the sociologist investing hypermodernity in two distinct contradictive manners do affect the lifestyle of modern societies, since these paradoxes are in harmony not in conflict in parallel side by side.

This juxtaposition along with we try to convey through the writings of Gilles Lipovetsky.

Based on this we raise the problem as follows: what does the juxtapotions of paradoxes in hypermodernity mean? And what are its manifestations?