إدارة الجودة الشاملة ودورها في تحسين الأداء التسويقي بالمؤسسة الاقتصادية الجزائرية: -دراسة حالة مؤسسة "كونديا" لصناعة العصائر والحليب بولاية بجاية

Abstract EN

All production and service organizations seek to implement total quality management (TQM) as a modern management approach in order to achieve the highest levels of performance.

Hence, this study aims to find out how much the Algerian institutions are interested in the subject of total quality management, illustrates the relationship between the main pillars of total quality, and tries to suggest how to improve marketing performance.

The case study of this research is conducted at the level of “Candia dairy company” in the state of Bejaia.

The sample of the study consists of a selected community of mostly executive officers of the company, and the research uses the questionnaire as the main tool for collecting the necessary data.

After in-depth analyses, the findings of the study reveal that, taking into account the positive answers of the company executives, it is crystal clear that “Candia dairy company” works to implement quality.

Most importantly, the study concludes that there is a statistically significant impact of the principles of total quality management on the variable of marketing performance.