الهوية الثقافية الجزائرية و العولمة الإعلامية : المهددات و سبل الوقاية

Abstract EN

The danger of a Western media and cultural flow on the identity of cultural peoples is the single biggest factor in the study of media globalization , as not only a technological success but also a touch of the various aspects of human life.

Many studies have shown that the various media, especially television and the Internet, are playing the role of parents by teaching new beliefs and customs that are strange to the environment of the Algerian citizen and his cultural identity, which negatively affects his sense of belonging to his culture.

In this article, we seek to uncover the various threats of Algerian cultural identity in light of the globalization of media, as well as to find ways to confront them (threatened).