التسويق الأخضر : منبع من منابع الإبداع و الابتكار في المؤسسة
Other Title(s)
Green marketing : a source of creativity and innovation in the company
Joint Authors
Source
Issue
Vol. 2018, Issue 8 (31 Dec. 2018), pp.114-135, 22 p.
Publisher
Publication Date
2018-12-31
Country of Publication
Algeria
No. of Pages
22
Main Subjects
Topics
Abstract EN
currently all the countries of the world as well as the great companies pay a lot of attention to creativity and innovation.
On one hand, the countries allocate huge financial and human resources to the objective of creativity and innovation and encourage so much their innovators.
On the other hand, the economic companies consider the objective of creativity and innovation as one of the major factors of success especially with the characteristics of the markets where many competitors nearly supply the same products to the same consumers.
So, this environment has participated in developing the concept of marketing which has known in turn quick developments starting from the concept of production marketing and arriving to the concept of green marketing.
The last one has a different philosophy since it is built on the concept of sustainable development which puts the protection of the environment at the top of its targets.
For this reason, this research aims to highlight the nature of green marketing by focusing on its contribution in implementing the objective of creativity and innovation in the company.
American Psychological Association (APA)
خليفي، رزقي ومادني، أحمد. 2018. التسويق الأخضر : منبع من منابع الإبداع و الابتكار في المؤسسة. مجلة أبعاد اقتصادية،مج. 2018، ع. 8، ص ص. 114-135.
https://search.emarefa.net/detail/BIM-914653
Modern Language Association (MLA)
خليفي، رزقي ومادني، أحمد. التسويق الأخضر : منبع من منابع الإبداع و الابتكار في المؤسسة. مجلة أبعاد اقتصادية ع. 8 (2018)، ص ص. 114-135.
https://search.emarefa.net/detail/BIM-914653
American Medical Association (AMA)
خليفي، رزقي ومادني، أحمد. التسويق الأخضر : منبع من منابع الإبداع و الابتكار في المؤسسة. مجلة أبعاد اقتصادية. 2018. مج. 2018، ع. 8، ص ص. 114-135.
https://search.emarefa.net/detail/BIM-914653
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش : ص. 133-134
Record ID
BIM-914653