العلامة التجارية و أثرها على انطباعات المستهلكين و اتخاذ القرار الشرائي
Other Title(s)
The impact of brand on consumer’s perceptions and purchase decision-making
Author
Source
Issue
Vol. 19, Issue 1 (30 Jun. 2018), pp.149-167, 19 p.
Publisher
Jerash University the Deanship of Scientific Research and Postgraduate Studies
Publication Date
2018-06-30
Country of Publication
Jordan
No. of Pages
19
Main Subjects
Abstract EN
The study aimed at identifying the effect of Brand on consumer’s perceptions and purchase decision-making using the analytical descriptive approach.
The population of this study consisted of customers of international brands famous stores in Jordan, while the sample population consisted of (85) members out of (100) which were Valid for statistical analysis.
The data was collected randomly by means of a questionnaire, which was developed for this purpose.
The statistical analysis using (SPSS) version (22) of the social sciences package was used to analyse the data along with; frequencies, averages and standard deviations.
The study concluded that there is a statistically significant effect of the characteristics of the brand, brand’s design and brand’s symbol and on consumer perceptions and his/her purchasing decisionmaking.
Accordingly the study recommended that companies and brans shops should pay more attention to brand’s and customer’s care and their drivers of purchasing behavior, especially in the target market of each company, in order to gain the full satisfaction of the needs and desires of consumers, and so that companies can achieve the spread and effectiveness and success.
Brands must also check the full credibility of their advertisements and avoid misleading and deceiving of consumers.
American Psychological Association (APA)
بركات، حمدي جبر عبد الرحيم. 2018. العلامة التجارية و أثرها على انطباعات المستهلكين و اتخاذ القرار الشرائي. جرش : للبحوث و الدراسات،مج. 19، ع. 1، ص ص. 149-167.
https://search.emarefa.net/detail/BIM-915041
Modern Language Association (MLA)
بركات، حمدي جبر عبد الرحيم. العلامة التجارية و أثرها على انطباعات المستهلكين و اتخاذ القرار الشرائي. جرش : للبحوث و الدراسات مج. 19، ع. 1 (حزيران 2018)، ص ص. 149-167.
https://search.emarefa.net/detail/BIM-915041
American Medical Association (AMA)
بركات، حمدي جبر عبد الرحيم. العلامة التجارية و أثرها على انطباعات المستهلكين و اتخاذ القرار الشرائي. جرش : للبحوث و الدراسات. 2018. مج. 19، ع. 1، ص ص. 149-167.
https://search.emarefa.net/detail/BIM-915041
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش.
Record ID
BIM-915041