الإعلانات التجارية على صفحات الكوميكس في شبكات التواصل الاجتماعي و علاقتها باتجاهات الشباب الجامعي

Abstract EN

The study Problem: The problem of the study is determined to identify the contents and forms of commercial advertisements on the pages of the comics provided in the social networks and the extent of the impact of these ads in the attitudes of young collectors of those pages (pages) towards those ads.

The importance of studying: The importance of this study in the inter-comic pages on the social networks of commercial ads may have a direct impact of users of those pages towards these ads.

Objectives of the study: The study aimed to identify the habits of university youth to use social networking sites.

Type and Methodology: This study belongs to the descriptive studies and the researcher used the sample survey method.

Society and Study Sample: The study population includes students and students of Egyptian universities.

The study includes a sample of 400 students from the University of Cairo and Damietta.

The researcher reached a number of results, the most important of which are: The highest rate of use of respondents for social networking sites was the choice always, by (79.5%).

- The results of the study showed that (92.5%) of the respondents participated in the pages of the comics on social networks.

- The study identified the reasons for following up the sample of commercial advertisements on the comics pages in the social networking sites to use innovative and attractive methods in dealing with the content of these advertisements and for the easy recurrence of such advertisements, because they are varied and include all the requirements of life, Because it saves them time, money and effort in finding the things I want to buy.