المسؤولية الاجتماعية للمؤسسات الصغيرة و المتوسطة كأداة لتعزيز الممارسات التسويقية المستدامة : دراسة ميدانية لعينة من المؤسسات الصغيرة و المتوسطة العاملة بولاية الشلف

Abstract EN

Sustainable Marketing is an important issue nowadays, due to the needs of preservation of the environment for the next generations as well as for the needs of helping and integration of the community, while researchers are always interested in CSR and Sustainable Marketing.

This paper is aimed to explore the effects of CSR on sustainable marketing practices , and the relationship among them.

Theoretical framework of Sustainable Marketing which is performed by Green Marketing, Social Marketing, and complemented by Corporate Social Responsibility were used to analysis this approach, as well as the theories of csr and Sustainable Marketing.

According to these theories, the relationship among them was found.

In this paper, the qualitative research strategy was chosen, but the quantitative method was also used to collect data from meddle and medium enterprise’ perspectives.

A self completed questionnaire was sent to SME in Algeria.