The consumer’s perceived risks of the online shopping in Gaza Strip

Abstract EN

This paper aims to study the consumer’s perceived risks of the online shopping in the Gaza Strip.

The researcher used the descriptive analytical approach.

She used an online questionnaire as a research tool.

The study population is infinite, so the researcher used a random sample comprised of 400 to explore the viewpoints of the current and potential online shopping users in the Gaza Strip.

The study targets four groups of online shoppers: the current non-web shopper, the user who visits web stores with no intention to purchase, the browser who has an intention to purchase online but has never done it, and the person who has done an online purchase.

303 questionnaire sheets were collected, with a response rate of 75.8%.

The study found that the research sample had indicated a high degree of agreement on the consumers perceived risks of online shopping (Product risks, Financial risks, Time risks, and Service risks).

Financial risks are the lowest risk of the online shopping in Gaza Strip, but the service risk is the top risk of the online shopping in Gaza Strip.

The study demonstrates that there are statistically significant differences in the perceived risks regarding the online shopping experience, as the perceived risks of the current online shopping users are higher than the perceived risks of the potential users.

The study recommends the significance of understanding the consumers perceived risks, finding solutions and building awareness of these risks, to persuade the customers and the sellers to do online shopping.