دور استراتيجيات التنويع بالاندماج في تحسين الميزة التنافسية للمؤسسة : دراسة حالة اندماج مؤسستي "فايزر" و "فارماسيا"

Abstract EN

This research paper is designed to describe and analyze one of the most important Diversification strategies that have attracted the attention of decision makers in contemporary companies.

It is the merger strategy and its importance in raising the competitive advantage of the institution by Through the experience of one of the most important companies that reached the global experience of the merger of "Pfizer" with the company, "Pharmacia" International and the implications of the improvement of its competitive advantage, and try to benefit from the way it works and the elements of success to work in Algerian companies.