دور شبكات التواصل الاجتماعي في تنمية الوعي الاستهلاكي : حملة "خليها تصدي" الفايسبوكية أنموذجا

Abstract EN

This article aims to illustrate the role of social networks in general and Facebook network in particular, in creating and developing Consumer awareness among citizens.

All that by means of highlighting the awareness and sensitization campaigns, using Facebook as model, and how they contribute in forming the public opinion and push the individuals to voluntarily take a unified position that serves the public interest.

In this article, we will discuss, as an example, the latest Facebook Consumer awareness campaign known as “Let it Rust”.

Taking into consideration its essence, reasons, ways of spread and its impact on the consumer market