تحليل الخطاب الحجاجي وفق استراتيجية الإيتوس في المشروع البلاغي لمحمد مشبال

Abstract EN

The Moroccan researcher "Mohammed Mashbal" is one of the most important modern linguists interested in studying the structure of argumentation in the text.

In this context, he sought to establish a correlation between the imaginary and the argumentation in various deliberative discourses and, in light of this methodological approach, he sought to read the ancient Arab heritage and the various current discourses.

Mohammed Mashbal distinguished in his argumentative project by combining theory and practice.

This was evident in his dealing with the rhetorical statements laid down by Aristotle in particular the strategies of the Logos, the ethos and the pathos.

As these were the basis of every argumentative speech, Muhammad Mashbal relied on them to analyze these components in his reading of the various dialectical texts.

And since these methods are the basis of each successful Hajj speech, he relied on the analysis of these components in his reading of the various texts This research sought to present the strategy of ethos and to reveal the way Mohammed Mishball dealt with it in his analysis of the argumentatives texts