تطبيق المنشآت الفندقية لمدخل الاتصالات التسويقية المتكاملة

Abstract EN

The study aimed to identify the extent of use of the hotel tourism facilities for integrated marketing communications in order to identify the management responsible for planning and implementing the activities of integrated marketing communication in the hotel tourism establishments in the study field and to measure the awareness of the communicators in the concept of integrated marketing communications, Tourist hotels use the study sample, and measure the degree of coordination and integration of communication activities to increase their marketing effectiveness.

The researcher applying the study to the communicators in the tourist hotels sample of the study and they reached (82) individual using the questionnaire interview with them, and The study found that all hotel departments and employees cooperated with each other to achieve their marketing communication objectives.

This came at the forefront of the mechanism of coordination and integration between communication activities of tourist hotels by 87.7%, followed by second choice of communication activities of the hotel and its ability to achieve objective marketing objectives , Followed by the coordination of the information provided by the hotel's communication activities and its ability to achieve clear objectives by 76.2%