تقييم مواقع الإنترنت البنكية في الجزائر

Abstract EN

The objective of this study is to evaluate the banking websites in Algeria, in order to know their marketing functions, their contents and their roles in banks, the data’s processing and analysis in this study revealed the existence of statistically significant differences between the different characteristics of the websites of the banks studied.

In the light of the reached results in this study, we have been able to make a number of suggestions aimed to contribute at the development of the use of banking websites in Algeria, and thereby make it possible to perform the marketing functions effectively and efficiently.