واقع التسويق الابتكاري في المؤسسات المصرفية الإسلامية : حالة الجزائر

Abstract EN

This study aims to identify the methods and innovative marketing mechanisms in Islamic banking institutions in Algeria, and to identify the extent of recognition of the most important tools and supplies that must be provided for the exercise of innovative marketing effectiveness and success.

In order to know the reality of the use and practices of innovative marketing at various administrative levels in Islamic banking institutions in Algeria, and the amount of positive results and multiple benefits achieved.

The descriptive and analytical approaches were used, in addition to stratified random sampling, and 100 questionnaires were administered for the purpose of data collection.

The study concluded that there is a real application of innovative marketing in Islamic banking institutions in Algeria, and that through the availability of innovative marketing at the departmental level in banking institutions requirements.