"إنتلجنسيا" صناعة الصورة السياحية و استراتيجيات الاتصال الحديثة

Abstract EN

The technological revolution reveals the modes of consumption and thus the modes of production in all areas thanks to the new information and communication technologies.

The clique civilization require new communication strategies via sharing platforms and networking networks, while the user has become an actor.

In tourism, new methods for industrialization of satisfaction and loyalty, and management of the audience appeared.

It is possible with "e-tourism" and "e-reputation-brand content", the presence on the net and the "show" content.

It is the start-up of smart tourism business.