التسويق الداخلي مفهوم لإدارة الموارد البشرية و دوره في تنمية رأس المال البشري دراسة حالة شركة الإسمنت عين التوتة-باتنة

Abstract EN

This study aims to identify the importance of internal marketing as a concept of human resources management and the degree to which institutions embrace this concept and the importance of this a concept of having high-capacity and skilled personnel capable of taking responsibility and delivering high-quality services to clients, and providing them with an advantage competitive, enabling them to face sharp competition, increase market share and growth of profits, and contribute to the development of human capital, and may represent a society the study in the tires of the cement company Ein al-Multa-Patten, a random sample of 110 forms was taken, and 76 viable forms were recovered Statistically, the SPSS statistical software package was used to test and verify the hypotheses of the study