تبني الممارسات التسويقية في التوزيع كبير الحجم نموذجا للتوجه الحديث لتجارة التجزئة : حالة الجزائر

Abstract EN

The distribution sector in Algeria has expanded considerably, As a result of the development of large-scale distribution, because of its ability to provide services and products many and varied in one place (under one roof), but Despite this it is lagging behind other emerging countries, Given shortcomings, administrative and financial obstacles and various logistical difficulties, but the importance of the sector has increased Algeria's attempts to overcome these obstacles, providing incentives necessary for investment in the sector.

Retail companies are not just places of sale and purchase, but rather human organizations in local and international markets able to identify and define marketing strategies as the most effective way adapt to different environments.