أخلاقيات رجال التسويق و المسؤولية الاجتماعية

Abstract EN

The research aims to study the Ethics of marketing managers and social responsibility , which represents one of the interests of the company to achieve its objectives, since the marketing managers committed to the ethics of the profession earns the rest and confidence of the public, and the ethical and social behavior committed by marketing managers contributes to build a good image of company.

In order to achieve the objectives of the research, 250 samples were distributed to a sample of marketing managers in medicines as a sensitive area in the interest of the consumer.

In order to analyze the data of the study a set of statistical methods was used.

The study reached a number of conclusions, one of the topics that have attracted the attention of writers and researchers in the marketing, which ridicules the status of ethics and social responsibility in the help of managers and marketers through honesty and sincerity.