أخلاقيات رجال التسويق و المسؤولية الاجتماعية
Other Title(s)
Ethics of marketing managers and social responsibility
Joint Authors
Source
مجلة الإدارة و القيادة الإسلامية
Issue
Vol. 4, Issue 1 (28 Feb. 2019), pp.44-78, 35 p.
Publisher
International Islamic Marketing Association
Publication Date
2019-02-28
Country of Publication
United Kingdom
No. of Pages
35
Main Subjects
Abstract EN
The research aims to study the Ethics of marketing managers and social responsibility , which represents one of the interests of the company to achieve its objectives, since the marketing managers committed to the ethics of the profession earns the rest and confidence of the public, and the ethical and social behavior committed by marketing managers contributes to build a good image of company.
In order to achieve the objectives of the research, 250 samples were distributed to a sample of marketing managers in medicines as a sensitive area in the interest of the consumer.
In order to analyze the data of the study a set of statistical methods was used.
The study reached a number of conclusions, one of the topics that have attracted the attention of writers and researchers in the marketing, which ridicules the status of ethics and social responsibility in the help of managers and marketers through honesty and sincerity.
American Psychological Association (APA)
مرسال، فطيمة وبورقعة، فاطمة. 2019. أخلاقيات رجال التسويق و المسؤولية الاجتماعية. مجلة الإدارة و القيادة الإسلامية،مج. 4، ع. 1، ص ص. 44-78.
https://search.emarefa.net/detail/BIM-933622
Modern Language Association (MLA)
مرسال، فطيمة وبورقعة، فاطمة. أخلاقيات رجال التسويق و المسؤولية الاجتماعية. مجلة الإدارة و القيادة الإسلامية مج. 4، ع. 1 (شباط 2019)، ص ص. 44-78.
https://search.emarefa.net/detail/BIM-933622
American Medical Association (AMA)
مرسال، فطيمة وبورقعة، فاطمة. أخلاقيات رجال التسويق و المسؤولية الاجتماعية. مجلة الإدارة و القيادة الإسلامية. 2019. مج. 4، ع. 1، ص ص. 44-78.
https://search.emarefa.net/detail/BIM-933622
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 74-78
Record ID
BIM-933622