Analyse des facteurs lies succès analyse des facteurs clés de succès des nouveaux produits : au sein d'une grande entreprise familiale en Algérie

Abstract FRE

Launched a product innovation proves crucial for the survival of a company.

To do this, it must offer the customer a value that will give him an advantage over the offer of his competitors.

Understanding the factors that lead the new product to commercial success has been the goal of our research.

We have concluded that the shortcomings of the company are concentrated around the management of the DNP process and we have in this sense, suggested a multidisciplinary team that can bring a positive dynamics to the process of development and Launch of new products.